Configured content operations

Cadence

Content planning, publishing and reporting for business

Cadence takes the spreadsheet a business already relies on and turns it into a structured workspace for planning, drafting, review, approval, scheduling and reporting—without asking the team to re-enter a year of work.

The starting point

Bring the spreadsheet your team already uses

Its useful structure becomes the foundation of the workspace, with gaps and inconsistencies resolved during onboarding. Cadence preserves dates, channels, campaigns, pillars and the content work the business has already invested in.

This is assisted migration, not a generic upload-any-workbook promise. Each source file is reviewed and mapped so fields, statuses and dates arrive correctly in a workflow configured around the organisation.

Business benefits

A clearer way to run content operations

One live content plan

Replace parallel files and status chasing with one shared calendar across pipeline, month, week and list views.

A workflow people can follow

Move work through drafting, review, approval, scheduling and publishing with the brief, copy, asset and feedback kept together.

Review that leaves a record

Attributed change requests and completion states remain associated with the content, supporting review, follow-up and handover.

Useful visibility

Review publishing activity, social and website performance, and prepare editable management reports with charts and PDF export.

A shared asset library

Keep campaign images available to the team, show where they are already used and apply a clear review status.

Continuity through team changes

When someone is away or moves on, the brief, the feedback and the decision history stay with the post rather than in their inbox.

Roles with clear boundaries

Assign Viewer, Editor, Admin, Super Admin and Developer access, with clear boundaries for editing, reporting and administration.

Controlled publication

Publish through configured company website and social connections, with explicit scheduling controls and separate delivery results. LinkedIn articles are published manually.

Configured for the business

Shape terminology, defaults, reporting and approved publishing connections around the way the organisation actually works.

Review and accountability

Review decisions retained with the content

Content reviews require a clear record of the requested changes, the responsible team members and the decisions made before publication.

Cadence retains the review history alongside the content, providing continuity through preparation, approval and subsequent handover.

Structured change requests

Each requested change is recorded separately, with attribution and a visible completion state.

Connected content and asset review

Image-related change requests remain visible alongside the content and the asset, so the team can follow the review history.

Clear review ownership

Review notifications and the shared activity record help the team identify responsibilities and the next action.

Assisted onboarding

From business spreadsheet to live workspace

  1. 1

    Review

    Understand the existing workbook, calendar rhythm, channels, approvals and team responsibilities.

  2. 2

    Map

    Match spreadsheet columns and business terms to Cadence fields, statuses, dates, pillars and campaigns.

  3. 3

    Import & check

    Run a controlled migration, reconcile the totals and sample records before the workspace is accepted.

  4. 4

    Configure & onboard

    Set roles, defaults and connections, then show the team how its existing process works in Cadence.

Measured rollout

Prove the workflow before expanding it

Cadence is introduced around an agreed workflow and checked against the team's existing content plan before wider use.

Early use focuses on data quality, permissions and day-to-day fit. Broader claims should follow sustained use, not precede it.

Controlled adoption

Begin with a defined group, review what works and expand only when the process has settled.

Commercial use

A straightforward implementation and licence

Setup & migration

Workbook review, field mapping, controlled import, validation and workspace configuration.

Platform licence

Commercial permission for the business to use its configured Cadence workspace.

Hosting & support

An agreed service for operation, maintenance, backups, updates and day-to-day support.

Optional extensions

Additional workflows, reports and approved connections to company websites and social platforms.

Clear ownership

The business keeps its content, brand assets, source files, business data and publishing credentials. Cadence provides the software, configured workflow, implementation, maintenance, support and agreed commercial licence.

Built as a real product

Modern software, controlled operation

Next.js + React

Browser workspace for desktop, iPad and tablet

Supabase

Postgres data, authentication, storage and activity history

Vercel

Managed deployment with a verified release process

Enforced roles

Five access levels with permissions enforced in the application and database

Protected actions

Review, rename and delete run through guarded routines, with a restorable bin

Data export

Excel-compatible and CSV routes out of the workspace

A practical first conversation

Start with the spreadsheet the team already uses. A short review can identify what should be carried across, what needs cleaning and how Cadence should be configured around the business.

Documentation

Explore Cadence for your organisation

Download the Commercial Overview for an introduction to Cadence. Request the complete information pack below for the Technical Data Sheet and Frequently Asked Questions as well.

Further information

Request the Cadence information pack

Receive the Commercial Overview, Technical Data Sheet and Frequently Asked Questions by email. Tell us a little about your organisation so we can respond to your requirements.

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